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 March 2019, LisbonPestana Hotel Group as part of its Sustainability Program: Planet Guest – “We are only guests of the Planet”, recently introduced in its more than 90 units in Portugal and abroad, six measures aimed at reducing the use of plastic by its operations and guests. With this objective, PHG hopes to reduce at least 50% of non-reusable plastic by 2020, which translates into at least eight million plastic items.


One of the initiatives being taken by PHG is the removal of plastic straws and in substitution introducing an ecological paper option. This measure will amount to the reduction of 1.5 million plastic straws per year and is already successfully being adopted in Hotels in the cities of Lisbon, Cascais, Sintra in Portugal and abroad in the cities of Buenos Aires and Rio de Janeiro.


Another measure adopted is the replacement of disposable plastic cups for reusable cups or paper cups. In this case PHG hopes to reduce 5 million units per year.


In the hotels’ rooms, two additional measures are being implemented to “Saying No To Plastic”, namely the placing of liquid soap, shower gel and shampoo dispensers in the bathrooms, in substitution of the usual small bottle options. Another clear initiative to substantially reducing the use of Plastic in all of its Hotels is the replacement of pens with pencils,  following and aligned with what is already taking place in the numerous PHG Pousadas de Portugal hotels.


Finally, raising awareness actions will be implemented to remind customers to always return their hotel room keys as well as new technological solutions will be implemented throughout the group’s hotels, allowing customers to digitally open their hotel room doors, instead of the current use of plastic cards.


According to José Theotónio, CEO of Pestana Hotel Group, “With these six new management measures, firmly aimed at drastically reducing the use of plastic, we are strongly focusing on a sustainable management objective and reinforcing our commitment to the `Planet Guest´ program, following and in-line with the clear vision of our Chairman, Dionísio Pestana”.



With over four decades of success, The Pestana Group is Portugal’s leading hotel group (and by far, the largest), dedicated to offering their        guests ‘the time of their lives’ at their more than 90 properties, in Portugal and abroad, as well as six golf courses, two casinos, three tourism real estate projects and 13 Vacation Clubs, with the objective of offering complete and attractive products. Mr. Pestana, the company’s visionary founder, opened the group’s first hotel in Madeira Island in November 1972 and together with his son, expanded the brand’s footprint internationally. Under their leadership the award winning Pestana brand has become a dedicated guardian of Portuguese culture and heritage, as well as a forward-thinking hospitality group that offers the very best locations, around the world.

In all, there are eight business areas where it operates: hotels, golf, casinos, tourism real estate, tourist distribution, Vacation Club, industry and services.

In hotels, its main business, the Pestana Hotel Group is currently comprised of four hotel sub brands: Pestana Hotels and Resorts, Pestana Pousadas de Portugal, Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels. In total there are more than 11.000 rooms, served by a team of more than 7000 employees in Europe, Americas and Africa.

As a socially responsible company The Pestana Group launched the Pestana Sustainability Program: Planet Guest – “We are only guests of the Planet” – which incorporates all the initiatives that promote sustainability. Planet Guest conveys the position of the Group and its collaborators with regard to the sustainability of the Planet we live in and the focus of the Pestana Hotel Group on the utmost concern for future generations. Its objective is to create value in the long term for the company, developing its activity with respect for the environment, local communities, employees, customers and all relevant stakeholders in the exercise of its activity.

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