Business Development Overview and Brands

Overview and Brands

As Portugal’s largest hotel and leisure chain, among European Top 30 hotel groups, Pestana Hotel Group has been making a name for itself since it opened its first hotel in Madeira Island in 1972.

The company now owns and manages more than 100 hotels and resorts, under 4 hotel brands (Pestana Hotels & Resorts; Pestana Pousadas de Portugal; Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels) with a combined total of  12,000 keys. Aside from its hotel division described above, The Pestana Hotel Group, also owns and operates golf courses, real estate developments and casinos.

Choose a strong partner…

Being a hotel developer, owner and operator for 50 years, we believe that the Pestana Hotel Group can provide a solid and differentiated contribution to your outstanding hotel property and/or development. We combine, in a unique manner, a long term view of hotel asset management with a highly efficient operational track record. For almost half a century, we have carried the large majority of the hotels we operate in our balance sheet, exceeding 1.000M euros in total assets under management, for which we’ve consistently maintained high profitability levels, even during the cyclical economic downturns.




A specific approach for each market segment projects

Cosmopolitan Hotels & Paradise Resorts

More than 35 Individual Hotels &
Resorts worldwide (upper
midscale), in emblematic cities and
inspiring holiday destinations for
global travelers on business or with
leisure interests, for individuals,
couples and families. The brand
service stands for having “The Time
of Your Life”, let us be your Host,
welcome to Pestana.
Pestana Hotels & Resorts –
Premium (as a sub-brand of
Pestana Hotels & Resorts) area fine
selection of 12 exquisite upscale
hotels in Portugal and abroad. Set
in prime locations these unique
hotels stand out for their special
features and provide state of the
art service delivered by dedicated
teams lead by senior managers.
Choosing the dream holidays
includes enjoying your time at
Pestana Hotels&Resorts.

Unique Portuguese Heritage hotels.
This upscale brand is implemented
in more than 30 special hotels that
are located in monasteries, castles,
convents, forts, manor houses that
have been restored and turned into
hotels, and are often set in
stunning countryside. Pestana has
always favored the recuperation of
the units, as well as increasingly
making better an already first
quality and original touristic
architectural heritage.
Pestana Pousadas de Portugal are
proudly recommended by The
Portuguese Royal House.
Pestana Pousadas de Portugal are
proud ambassadors of Portuguese
authenticity and gastronomy.

The Deluxe Selection
Pestana Hotels Collection is the
upper upscale hotel brand of
Pestana Hotel Group, which at
present comprises seven hotels,
some of which are distinguished
members of The Leading Hotels of
the World®, and other members of
the Preferred Hotels & Resorts
which allows this brand to align its
distribution with the upper
upscale/luxury consumer, through
the Regional Sales Offices of those
reputable affiliations.
These are iconic units in premium
locations with differentiated,
personalized and high level service
standards. They are references in
the tourist destinations or cities
where they are located, both in
terms of sophistication and for its
Pestana Collection Hotels offer
the most exclusive luxury of time.

Vibrant. Exclusive. Urban. Unique.
Pestana CR7 Lifestyle Hotels brand
which resulted from an agreement
between Dionísio Pestana
(Chairman & Owner) and Cristiano
Ronaldo, world’s best soccer
player on December 2015.
The aim of this new brand is to
position the hotels as trendsetters
in each location. The brand
develops thematic hotel concepts
that explore conceptual design
options around inspirational ideas
like “passion for victory”,
“obsession for competitiveness”,
“team work and fair play” in a
manner that exceeds the sports
universe and may apply to business
environment and social reality.
Pestana CR7 is an essencial part of
the XXI century lifestyle.