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Pestana CR7 Paris is the hotel unit with the biggest capacity of the brand

Pestana Hotel Group and footballer Cristiano Ronaldo will open in Paris, the 6th hotel of the Pestana CR7 Lifestyle Hotels brand.

The brand’s newest hotel, with four stars and 210 rooms, becomes the hotel with the highest capacity to date and is located on the Rive Gauche, near the Sena, between Austerlitz and Lyon. Further details on the exact location and development of the project will be made available in due time.

With an investment of 60 million euros, Pestana CR7 Paris Lifestyle Hotel is scheduled to open in 2021 and is currently at the preliminary stage of its licensing.

The 5 Pestana CR7 Lifestyle Hotels, are a 50-50 investment partnership between Pestana Hotel Group and Cristiano Ronaldo and managed by the largest Portuguese hotel group.

About this new unit, Cristiano Ronaldo states that “it makes perfect sense for the Pestana CR7 brand to be implemented in Paris, one of the most visited cities in the world and a destination that combines the perfect match of elegance and sophistication of the brand.”

José Roquette, Chief Development Officer of the Pestana Hotel Group, also affirms that “it’s an extreme honour to see the Pestana CR7 Lifestyle Hotels brand footprint in one of the world’s top tourist destinations. With this achievement we duplicate the brand’s portfolio, with a focus on its international expansion, that reinforces its global visibility.”


For more information please contact:

Amp Associates | André Abranches |

Amp Associates | João Costa Pereira |


About Pestana CR7

Currently the Pestana CR7 Lifestyle Hotels brand has two units: Lisbon and Funchal, with openings planned in Madrid, New York City, Marrakesh and Paris. In total there are about 800 rooms, located in six iconic destinations and of highly recognized tourist sustainability. The CR7 brand is the main source of inspiration for the six hotels with an immersive lifestyle concept. The goal is to uphold these new units as trendsetters in each of the distinct locations.

With these new openings, Pestana Hotel Group surpasses 90 units in 15 countries, consolidating its internationalization strategy. The holding company is held in equal shares, but Pestana Hotel Group is responsible for the operational management of the business.

The Pestana Hotel Group portfolio has currently 4 distinctive brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana Pousadas de Portugal – Monuments & Historic Hotels and finally Pestana CR7.


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