Pestana CR7 Times Square welcomes first guests in New York

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The first Pestana CR7 Lifestyle Hotel in the US complements the brand’s vibrant and cosmopolitan style with the location that best features New York’s energy. Only a few minutes walking distance from the main attractions of Manhattan and Hudson Yards, the West Side’s new commercial and cultural hub, the hotel welcomes guests on the 7th of July.

Located on 39th Street, between 8th and 9th Avenues, the new Pestana CR7 Times Square has the perfect setting for leisure and business travelers. With easy access to the city’s main tourist attractions, stores, restaurants and theaters. It is also conveniently close to New York’s trendiest new area, Hudson Yards, and many corporate headquarters and business centers such as the New York Convention Center (Javits Center).

“With its location and features, we believe that Pestana CR7 Times Square will rapidly find its place among New York’s favorite hotels. We’re delighted with the soft opening   of this project, that further reinforces our partnership”, stated Dionísio Pestana and Cristiano Ronaldo.

The first hotel of the Pestana CR7 Lifestyle Hotel brand in the ‘city that never sleeps’ is the new venture of the Pestana Hotel Group in the North American market, where it already has another hotel in New York City and one in Miami.

Its 176 guest rooms are modern and efficient, with optimized space for guest comfort. Some offer Hudson River views and all feature fun details inspired by the brand’s spirit, as well as offer state of the art digital services, including complimentary high-speed internet.

The hotel’s Seven Bar & Restaurant is split between an open, modern bar and an intimate restaurant, both located within the lobby. Open to guests and the community, they offer a variety of healthy foods and drinks which is set to become the new trendy spot on the block.

The fitness center is furnished with essential equipment to keep fit during a stay, and the Pestana CR7 Times Square hotel reception is open 24 hours, in order to ensure that guests don’t miss out on any of the Big Apple’s experiences.

The new Pestana CR7 Times Square design is clean and contemporary, creating dynamic environments for both work and play. Created by award winning New York based interior design studio, VLDG Inc, the project integrates various references to the brand and destination: the soccer ball’s pattern inspires the custom pendant lighting in the lobby; Times Square’s thrill and glow are replicated by mirrors which represent the excitement of a sports event or a Broadway show; a modern interpretation of the traditional Portuguese art of Azulejos is expressed through a painted version by Brooklyn artist Ai Campbell; a luminous quote by Cristiano Ronaldo inspires guests and visitors, in the Seven restaurant.


The first guests arrive July 7, 2021  and reservations, with rates from 99$ (plus tax), can be booked online at