{"id":801,"date":"2016-03-27T12:51:08","date_gmt":"2016-03-27T11:51:08","guid":{"rendered":"https:\/\/www.pestanagroup.com\/?p=801"},"modified":"2023-01-11T13:00:37","modified_gmt":"2023-01-11T13:00:37","slug":"pestana-hotel-group-eleito-marca-confianca-2016","status":"publish","type":"post","link":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/","title":{"rendered":"Pestana Hotel Group was elected Trusted Brand 2016"},"content":{"rendered":"<pre><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"256\" class=\"alignnone size-full wp-image-802\" src=\"\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg\" alt=\"\" \/><\/pre>\n<h1>15 MAR 2016<\/h1>\n<p><em>Com enorme destaque \u00e0 qualidade do seu servi\u00e7o<\/em><\/p>\n<p>O Pestana Hotel Group acaba de ser eleito Marca de Confian\u00e7a, na edi\u00e7\u00e3o 2016 do conceituado estudo da Selec\u00e7\u00f5es Readers Digest que inquiriu 13.200 pessoas a nivel nacional, com representatividade estatistica da popula\u00e7\u00e3o portuguesa (com taxa de resposta acima dos 8%).<\/p>\n<p>O inqu\u00e9rito, realizado a n\u00edvel europeu, existe h\u00e1 16 anos em Portugal, mas \u00e9 a primeira vez que a Categoria \u201cHot\u00e9is\u201d \u00e9 analisada. O maior grupo hoteleiro internacional de origem portuguesa orgulha-se de ter alcan\u00e7ado a lideran\u00e7a destacada. O 1.\u00ba lugar, uma estreia vencedora como marca de maior confian\u00e7a entre a popula\u00e7\u00e3o portuguesa, foi alcan\u00e7ado fundamentalmente devido aos 2 atributos melhor classificados &#8211; Qualidade e Percep\u00e7\u00e3o das Necessidades dos seus clientes.<\/p>\n<p>De acordo com Nuno Ferreira Pires, respons\u00e1vel pelo pelouro de Marketing &amp; Vendas \u201cO Pestana Hotel Group atribui um enorme valor a esta elei\u00e7\u00e3o dos Portugueses, que reflecte o reconhecimento que a marca Pestana tem no seu pa\u00eds de origem e que \u00e9 desde sempre um mercado ao qual nos temos dedicado com muito empenho. O ser a 1\u00aa marca eleita, no 1\u00ba ano em que este estudo testa um atributo de tanto valor como a \u201cconfian\u00e7a\u201d, consideramos este um duplo pr\u00e9mio. Nenhuma marca pode liderar nada, sem a confian\u00e7a dos seus clientes e stakeholders.\u201d<\/p>\n<p>Criado em 2001, o estudo tem como objectivo medir o grau de confian\u00e7a que os consumidores depositam nas marcas.<\/p>\n<p><a href=\"https:\/\/www.pestana.com\/pt\/directory?utm_source=news-pestana&amp;utm_medium=btn&amp;utm_campaign=trusted-brand\" target=\"_blank\" rel=\"noopener\">Descubra os Hot\u00e9is e Pousadas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"15 MAR 2016 Com enorme destaque \u00e0 qualidade do seu servi\u00e7o O Pestana Hotel Group acaba de ser eleito Marca de Confian\u00e7a, na edi\u00e7\u00e3o 2016 do conceituado estudo da Selec\u00e7\u00f5es Readers Digest que inquiriu 13.200 pessoas a nivel nacional, com representatividade estatistica da popula\u00e7\u00e3o portuguesa (com taxa de resposta acima dos 8%). O inqu\u00e9rito, realizado&#8230; <a class=\"view-article\" href=\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\">Ver artigo<\/a>","protected":false},"author":33,"featured_media":802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana\" \/>\n<meta property=\"og:description\" content=\"15 MAR 2016 Com enorme destaque \u00e0 qualidade do seu servi\u00e7o O Pestana Hotel Group acaba de ser eleito Marca de Confian\u00e7a, na edi\u00e7\u00e3o 2016 do conceituado estudo da Selec\u00e7\u00f5es Readers Digest que inquiriu 13.200 pessoas a nivel nacional, com representatividade estatistica da popula\u00e7\u00e3o portuguesa (com taxa de resposta acima dos 8%). O inqu\u00e9rito, realizado... Ver artigo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Pestana\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-27T11:51:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T13:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"375\" \/>\n\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DigitalPestana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DigitalPestana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\",\"url\":\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\",\"name\":\"Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana\",\"isPartOf\":{\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg\",\"datePublished\":\"2016-03-27T11:51:08+00:00\",\"dateModified\":\"2023-01-11T13:00:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/6f0b4c8f1089243e3d2fcbce8db8009a\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage\",\"url\":\"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg\",\"contentUrl\":\"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg\",\"width\":375,\"height\":256},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/#website\",\"url\":\"https:\/\/www.pestanagroup.com\/pt-pt\/\",\"name\":\"Grupo Pestana\",\"description\":\"The Time of Your Life\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pestanagroup.com\/pt-pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/6f0b4c8f1089243e3d2fcbce8db8009a\",\"name\":\"DigitalPestana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a227aa2f29ffbe05d3231b3b5321ece192f2b350ca7ad77fbdaf3516b912dab5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a227aa2f29ffbe05d3231b3b5321ece192f2b350ca7ad77fbdaf3516b912dab5?s=96&d=mm&r=g\",\"caption\":\"DigitalPestana\"},\"url\":\"https:\/\/www.pestanagroup.com\/pt-pt\/author\/digitalpestana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/","og_locale":"pt_PT","og_type":"article","og_title":"Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana","og_description":"15 MAR 2016 Com enorme destaque \u00e0 qualidade do seu servi\u00e7o O Pestana Hotel Group acaba de ser eleito Marca de Confian\u00e7a, na edi\u00e7\u00e3o 2016 do conceituado estudo da Selec\u00e7\u00f5es Readers Digest que inquiriu 13.200 pessoas a nivel nacional, com representatividade estatistica da popula\u00e7\u00e3o portuguesa (com taxa de resposta acima dos 8%). O inqu\u00e9rito, realizado... Ver artigo","og_url":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/","og_site_name":"Grupo Pestana","article_published_time":"2016-03-27T11:51:08+00:00","article_modified_time":"2023-01-11T13:00:37+00:00","og_image":[{"width":375,"height":256,"url":"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg","type":"image\/jpeg"}],"author":"DigitalPestana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"DigitalPestana","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/","url":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/","name":"Pestana Hotel Group was elected Trusted Brand 2016 - Grupo Pestana","isPartOf":{"@id":"https:\/\/www.pestanagroup.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage"},"image":{"@id":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg","datePublished":"2016-03-27T11:51:08+00:00","dateModified":"2023-01-11T13:00:37+00:00","author":{"@id":"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/6f0b4c8f1089243e3d2fcbce8db8009a"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.pestanagroup.com\/pt-pt\/pestana-hotel-group-eleito-marca-confianca-2016\/#primaryimage","url":"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg","contentUrl":"https:\/\/www.pestanagroup.com\/wp-content\/uploads\/2017\/07\/trusted-brand-2016-635942619386635493.jpg","width":375,"height":256},{"@type":"WebSite","@id":"https:\/\/www.pestanagroup.com\/pt-pt\/#website","url":"https:\/\/www.pestanagroup.com\/pt-pt\/","name":"Grupo Pestana","description":"The Time of Your Life","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pestanagroup.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/6f0b4c8f1089243e3d2fcbce8db8009a","name":"DigitalPestana","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.pestanagroup.com\/pt-pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a227aa2f29ffbe05d3231b3b5321ece192f2b350ca7ad77fbdaf3516b912dab5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a227aa2f29ffbe05d3231b3b5321ece192f2b350ca7ad77fbdaf3516b912dab5?s=96&d=mm&r=g","caption":"DigitalPestana"},"url":"https:\/\/www.pestanagroup.com\/pt-pt\/author\/digitalpestana\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-25 23:17:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":4,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":4960,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/posts\/801\/revisions\/4960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/media\/802"}],"wp:attachment":[{"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pestanagroup.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}