Business Development Overview and Brands

Overview and Brands

As Portugal’s largest hotel and leisure chain, among European Top 31 hotel groups, Pestana Hotel Group has been making a name for itself since it opened its first hotel in Madeira Island in 1972.

The company now owns and manages over 95 hotels and resorts, under 4 hotel brands (Pestana Hotels & Resorts; Pestana Pousadas de Portugal; Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels) with a combined total of over 11,000 keys. Aside from its hotel division described above, The Pestana Hotel Group, also owns and operates golf courses, real estate developments and casinos.

Pestana Hotel Group will soon reach 100 hotels with 15 000 rooms spread over 20 countries.

Choose a strong partner…

Being a hotel developer, owner and operator for more than 44 years, we believe that the Pestana Hotel Group can provide a solid and differentiated contribution to your outstanding hotel property and/or development. We combine, in a unique manner, a long term view of hotel asset management with a highly efficient operational track record. For almost half a century, we have carried the large majority of the hotels we operate in our balance sheet, exceeding 1.000M euros in total assets under management, for which we’ve consistently maintained high profitability levels, even during the cyclical economic downturns.




A specific approach for each market segment projects

Cosmopolitan Hotels & Paradise Resorts
Worldwide gorgeous resort sites, smart urban locations.
A portfolio of more than 50 sophisticated four and five star hotels located across 3 continents: Europe, Africa and América.

Unique Portuguese Heritage hotels.
Castles, Palaces, Monasteries, Halls of kings and Rooms of Queens…
The Pestana Pousadas de Portugal offers the ultimate immersive Portuguese experience in some of the country’s most historical and iconic properties, be those castles, palaces, forts, monasteries and convents. Authentically Portuguese at heart, the management of these 34 national gems was conceded by the Portuguese Government to Pestana, in 2003.

The Deluxe Selection
An award winning selection of 7 properties showcasing the very best in Portuguese Netherlands, and Spanish hospitality. Located in Lisbon, Cascais, Porto, Amsterdam and Madrid all properties are luxurious buildings and monuments, located in prime locations. Hidden treasures in plain sight that offer unique and enriching experiences in astonishing historical properties.

Vibrant. Exclusive. Urban. Unique.
The new lifestyle brand, the perfect match between Pestana’s hotelier expertise and Cristiano Ronaldo (CR7) lifestyle, targeting the millenial segment. Individual and stylish in exceptional locations, Funchal and Lisbon are the first two locations of the brand that will soon be followed by the opening of the Madrid and New York hotels. Marrakech and Paris are announced future openings as well.